Animation, Art Direction, Copywriting
As the British Heart Foundation reposition themselves as a research brand, Alphabetical were granted the opportunity to explore the new brand identity created by Wolff Olins.
Through an ongoing three part series of animations, we targeted the key silent killers in an unhealthy lifestyle; cholesterol, blood pressure and diabetes.
Working closely with medical teams and voice over artists allowed myself and creative director, Tommy Taylor to create an educational series highlighting lifestyle risk factors.
Art directed, designed and animated by myself in-house, allowed complete control and flexibility over the project and has since sparked a starting point for an ongoing series.