Brand Naming, Brand Identity, Animation, Copywriting
HonestExpert is a start-up tech company carving a unique gap in the market.
Dentists, veterinary practices and general practitioners often spend valuable time and resource presenting patients with the information they need. More often than not, despite being thoroughly walked through the procedures and treatments, patients are surprised to experience side effects or hidden costs.
HonestExpert is a digital platform providing prescribed, evidence based, none biased information to patients, in a verifiable manner to demonstrate understanding.
We were tasked with the challenge of naming, branding and using creative strategy to build the HonestExpert brand. Using animation and analogy, information for patients becomes easier to understand and instantly verifiable.
The full branding and process case study coming soon.