Art Direction, Animation, Copywriting
Alphabetical, The Boundary
The 54 residences at Marble Arch Place, boast unrivalled vistas over London’s finest Royal Park, each facilitating unprecedented natural light, cinematically changing throughout the day.
Marketing within the property market can often follow the same beaten track. If it’s true and CGIs really do sell property, how can we align the marketing with the essence of location and brand architecture?
This art direction piece formed a collaboration with the architectural visualisation studio, The Boundary. In an attempt to avoid super wide angle CGIs, we honed in on detail and emphasised the interaction of natural light.