Omnibus Theatre


Omnibus Theatre


Brand Identity, Creative Strategy, Design, Animation, Copywriting


Perry Rowe

The legacy of the former library building manifests storytelling throughout every corner of Omnibus Theatre. The challenge was to increase brand awareness and pay homage to the library — whilst shining the spotlight on new and emerging talent.

With that in mind, we created a brand identity which pays homage to the library and visually interprets the definition of the name; a series of printed works.

Using book spines as a reference, we created a flexible identity system which gives Omnibus Theatre an outspoken voice.

The brand identity is currently in development, launching in 2019. Full case study coming soon.