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Yard Market

Yard Market

Disciplines

Brand Identity, Design, 3D Animation, Copywriting

Agency

Alphabetical

Yard Market is a boutique marketplace, connecting industrious craftspeople with a contemporary retail experience.

The industrial nature of the setting, paired with a drive to curate craftsmanship, created the opportunity for a connective identity — where a duality of materials meets an array of finishes.

The custom stencil typeface reflects the industrious yard and emphasises hand-made and bespoke craftsmanship.

The prelaunch aligned with a brand film — art directed, modelled and animated in 3D.

 
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